Shares of Meta Platforms Inc. inched 0.40% higher to $561.35 Friday, on what proved to be an all-around mixed trading session for the stock market, with the Dow Jones Industrial Average rising 0.09% to 42,

The social media giant has delivered robust returns over the past year, and it seems capable of soaring higher.

Shares of Meta Platforms were on pace for a record close on Thursday. Shares of the parent of Facebook and Instagram have been on a run lately, trading higher six out of the past seven days, according to Dow Jones Market Data,

This was the stock's third consecutive day of gains.