Places like Walmart and Target have tried to make changes, and both have launched private-label brands that are lower in price than larger brands. Now, Amazon is making a similar move. The retail giant just announced Amazon Saver, its new, low-cost brand that will give consumers affordable groceries.

Amazon has launched its new ‘Saver’ grocery brand, aiming to shake up the low-end retail market by offering aggressive pricing. Leveraging its financial power and massive customer base, Amazon is setting its sights on budget retailers already facing challenges due to economic pressures.

Amazon is lowering prices on thousands of grocery items and rolling out a new private label food brand called Amazon Saver. The discounts come as Amazon aims to offer more products at a lower prices across its entire retail business. It is battling the likes of Walmart and Target, which announced their own price cuts in recent months.

The grocery game is getting an upgrade at Amazon. The best part: consumers are going to save.  For starters, the company has announced Amazon Saver, a p

Amazon Fresh is introducing new deals and discounts for Prime members to make grocery shopping more affordable and convenient. The initiative includes exclusive savings on over 3,000 grocery items, with 10% to 50% off discounts.

Amazon is expanding its grocery footprint, simplifying online shopping and launching a "new no-frills brand" to help consumers stretch their dollar, while taking aim at rival retail competitor Walmart.

As Amazon has tinkered with its online and brick-and-mortar grocery retail strategy, the company has steadily assembled a potent private label portfolio across food and nonfood products, including other brands such as Solimo, Wag, Wickedly Prime, Presto!, Revly and AmazonBasics.