The logo of Strauss will be on both sides of every helmet used in the 2024 postseason, World Series and beyond

MLB teams will start having advertising on their helmets during the postseason in a deal with a German apparel company that runs through 2027.

Yes, the NBA and NHL and soccer have advertising patches. Wouldn’t it be wonderful if baseball held itself to a higher standard?

MLB has reached a multi-year deal to place the name and logo of German apparel company Strauss on postseason helmets through the 2027 season. The ads will be 5-by-0.92 inches and will be located on both sides of every helmet.

You’re going to get ads on baseball helmets and you’re going to like it, because MLB just cut a deal with ZEEEE GERMANS and a company that sells cargo work pants with enough pockets for union guys to haul their tools and their chew in.

Major League Baseball will have a sponsor logo on batting helmets starting with the 2024 postseason. They will also be on MiLB helmets starting in 2025. Here's details.

During the 2024 postseason, you're going to see something new: MLB helmets will feature a brand logo. Major League Baseball announced a partnership with German workwear company STRAUSS on Friday, which includes MLB batting helmets displaying the STRAUSS name and logo throughout the playoffs for the next four seasons.

MLB helmets will sport a decal advertising European workwear outfitter Strauss this postseason as part of a new, four-year partnership that will also bring the German brand to minor league games beginning in 2025.