Clubcard holders can get their hands on a range of deals, which means you’ll pay less for your favourite chocolates, including Roses, Heroes, Celebrations and Quality Street. Al

Tesco could use artificial intelligence (AI) to encourage its shoppers to make healthier choices, the company’s chief executive has suggested. About 22 million people are signed up to the loyalty scheme, which offers significant in-store discounts and rewards.

The Tesco boss further outlined a vision where Clubcard would proactively assist customers, suggesting that it could advise on upcoming deals to save money: "Clubcard is literally doing their job for them and making their lives easier".

Tesco ‘could use Clubcard data to nudge customers towards healthier choices’ - Chief executive Ken Murphy said artificial intelligence could be used to monitor how customers were shopping.

Tesco could use Clubcard data to warn shoppers when they are buying too many unhealthy items, its chief executive has said.

Tesco plans to use AI and Clubcard data to encourage healthier purchases by monitoring customer choices, sparking debate on privacy and consumer autonomy.

Around 22 million people across the UK are said to enrolled with Clubcards, and more features could be introduced.

The supermarket's chief executive said AI could be used to monitor how customers shop and help 'nudge' them towards healthier choices

Tesco could use shoppers' Clubcard data to warn them when their baskets are becoming unhealthy, the grocer's chief executive has said. Ken Murphy said artificial intelligence (AI) could be used to monitor how customers were shopping to help "nudge" them into healthier choices.